Internet marketing and affiliate marketing require a steady stream of new digital products, both to sell and to use as gifts for opt-in subscribers. Here a top digital product creation specialist reveals his 6-step advanced product creation formula.

6 Steps To Creating Your Own Information Products!

Doug Champigny is a world-famous Internet marketing mentor, speaker & super-affiliate. For more help from Doug Champigny, visit his Internet Marketing blog at http://dougchampigny.com and his Captain Affiliate Affiliate Marketing Training Blog at http://captain-affiliate.com

For Internet marketing and some affiliate marketing purposes alike, creating your own info products is a must. Internet marketers need their own products to brand themselves and aid their climb to expert status, affiliate marketers need products to use as ‘ethical bribes’ to get people to join their opt-in lists – and by using their own info products they get the added benefit of being able to distribute their affiliate links to more people through the content of the products they create.

The 6 Steps To Creating New Products:

1) Start with a niche or area of Internet marketing, affiliate marketing, etc, that already has a demonstrated popularity and demand for information. While finding untapped niches can be very lucrative, for fast production of info products stick to areas with a demonstrated market already in place – there’s a lot more readily available information to use in your research.

2) Do your keyword research, finding out what relevant keywords are being searched for and which of those terms are getting the highest bids at AdWords or your favorite Pay-Per-Click (PPC) search engine. While you would never put PPC ad links on your salespage, keywords with lots of PPC buyers, especially high-cost bids, are already making people money and getting them traffic – thus demonstrating the greatest interest.

3) Create your salespage for the as-yet-to-be-created info product, be it an e-book, videos, audios, etc. Focus your copy around what relief, i.e. solutions your product gives to the problems your prospects are facing. Stress the benefits, not the features of the product, and work your main keywords in liberally. Just be sure your main focus is on a smooth flow from start to order button, not on getting the very best SEO benefits from the page – always write for humans, not machines. Focusing on the SEO content will break the psychology of the sell – not something you want to do, even though you see that all the time online.

4) Review your salespage. Ask yourself if it describes a product you yourself would be panting to buy if it were priced at $97 or more. If not, add what you feel is missing to take it to that level and sell the ‘sizzle’ even more. Is there ANYTHING you feel could be added to the product to make it even more of a no-brainer? Add it to your salespage then!

5) When you have a salespage that has you salivating to buy the product for $97 or $197, price it at $47 and put the salespage aside.

6) Now you have an outline for creating your new info product – it has to live up to every promise you’ve made on the salespage! Create the product and as you go, make note of any further information that comes to mind during the creation process. Once your product fulfills every single angle discussed on the salespage, use those new notes to add even more to it. Try to find at least 4 or 5 more important points, areas to cover and/or questions to answer and add them to your product.

Always keep in mind that the easiest way to create a strong market for your next product is to heavily over-deliver on your current one!

Following those 6 steps fully will create a dynamite new product that really over-delivers – and as long as your actual knowledge of the subject is up to the task, you’ve created a masterpiece info product that can really help the people in your chosen target niche – one you’re proud to put your name on.

Does that mean you’ve just written a best-selling product that will propel you to the upper echelons and take you closer to your dream lifestyle? Unfortunately, no. Success of any given product online has less to do with the value of the content than with the sales funnel, affiliates, joint venture partners, release timing, bonuses, your opt-in list size and any myriad of other factors – factors way too numerous to cover in this post. Suffice it to say that a lot of garbage has sold well online and continues to sell today thanks to those factors while some really helpful gems twist on the vine, never really seeing the light of day.

What this product WILL do for you is show your expertise to those who DO read it, watch it or listen to it, and turn many of those into fans of your products, anxiously awaiting your next release. Once you have a product you feel is excellent, then focus on all those factors that make it sell better, from blogging, tweeting, article marketing and video submissions to firing up your affiliates and finding new JV partners willing to announce it to their own lists.

And while all that is in motion, start the 6-step advanced info product creation process anew, getting your followup product ready to release as soon as sales plateau for your original release.

Related Articles

→ Information Products – How To Make Money From Creating Information Products
Have you ever heard of information products business? If you have you'll know that anyone can make money from creating information products if they know how. There are lots of ways to make money on the internet, but one of the easiest and most lucrative businesses one can pursue online is information products marketing.

→ Creating Information Products – The Fastest Way To Make Money Online
If you've ever dreamed of having your own internet business that makes you good money, then read on. You've probably heard that information products are the most profitable products to sell on the internet. Creating information products is the fastest way to make money online.

→ 5 Steps To Creating and Selling Your Own Information Product Online
You've decided to create your own home based business online and you've heard from successful Internet marketers that the best way to make the most money on the web is to develop your own information product. So you've settled on writing your own e-book to promote from your website. This article explores the information product creation and selling process from start to finish.

→ Information Products – Why Selling Information Is The Best Way To Make Money Online
Are you looking for a way to make money online? Do you have a dream of owning your own internet business, but didn't know where to start? Did you know that thousands of people all over the world are making extraordinary incomes selling information products online? Information is a hot seller. Information is one of the most wanted products in the world.

→ Information Products Marketing – How To Start Your Own Information Selling Business
Thousands of people all over the world are starting their own internet business, and are making serious money online. There are several ways to make money on the internet, but the most lucrative way is to create and sell your own information products.

Looking For More Information?

Make sure to explore other articles in the Writing category or contact us to suggest a website or a service to review.

Service Availability: Most of the services mentioned by this website are available in Australia. These include Victoria (Melbourne, Ballarat, Geelong, Bendigo, Shepparton-Mooroopna, Melton), NSW (Sydney, Newcastle, Wollongong, Orange, Central Coast, Wagga Wagga), Queensland (Brisbane, Gold Coast, Townsville, Cairns, Thuringowa, Toowoomba), South Australia (Adelaide, Mount Gambier, Whyalla), Western Australia (Perth, Albany, Port Hedland, Broom, Karratha, Mandurah, Geraldton, Bunbury), Northern Territory (Darwin, Alice Springs, Katherine), Australian Capital Territory (Canberra) and Tasmania (Hobart, Launceston).