Emporio Armani tries to get in to the luxury watch market.

Armani Watches: Redefining Luxury

Article by William Gold. William has done extensive research on Armani Watches and Burberry Watches. Visit http://www.watchesintime.com they are a great resource.

Distributed by http://www.ContentCrooner.com

Emporio Armani watches are the famed Italian designer’s gambit to penetrate the mass market while still appearing exclusive and luxurious, but it is Burberry that has well over a century’s worth of experience selling to such a demographic. The basic strategy is to appeal to as many consumers as possible by suggesting, ironically, that such goods as are offered are truly high-end and exclusive. Burberry watches capitalized on the company’s established reputation as a general purveyor of fine goods (for “general” read “mass market”). In a nutshell, both companies are targeting the disposable income of young people who would like to imagine they are purchasing something exclusive.

Founded in 1856 by a twenty-one year-old draper’s apprentice, Burberry fairly quickly found success as a supplier of quality outdoors attire. The company has made many historic accomplishments, like inventing gabardine fabric and inventing the trench coat, and being an official provider to the royal household helped cement their reputation even further. Thus Burberry watches are typically formal and classically-themed, absolutely suitable for even the most proper of occasions and attires.

Though famous in its own right, Armani is a relative latecomer to luxury fashion goods and so its line of Emporio Armani watches are a little bit more relaxed, often just as suitable for casual occasions rather than formal ones. Also classically-inspired, though usually with some more contemporary accents, these timepieces can sometimes be a little more modern (depending, naturally, on the exact model) and would thus seem better placed to capture the target demographic of upscale youth, particularly that of young urban professionals.

As with most things in the world of designer labels, it all comes down to the feelings evoked by consumer associations. After all, underneath the hood – that is to say, within their water-resistant watch cases – there is likely very little difference. Both Burberry and Emporio Armani watches are made of quality components, precision-engineered for accuracy and reliability. So the choice in the end comes down to something akin to brand loyalty and what the brand means: Burberry watches suggest no-nonsense British respectability, sometimes with a dose of understated British dry wit, as when their trademarked check or tartan is used to decorate the strap. Emporio Armani watches might communicate Italian warmth and elegance, with quietly simmering creativity, except in the case of a few individual models that are purposely brash and boisterous. When it comes to designer wares, it is really as whimsical as that.

Related Articles

→ Luxury Villa at La Torre
At La Torre Golf Resort there are plenty of things to keep you occupied with the satisfying five-star facilities and service that this luxury resort has to offer.

→ Luxury Resorts in Spain
This website will provide you with details of some of the finest luxury resorts in southern Spain, which is blessed with over 300 days per year of sunshine along with some of the best hotels, golf courses and spa experiences in the world. Southern Spain offers activities throughout the year for your spring holiday, summer holiday, autumn holiday and winter holiday.

→ La Torre Luxury Villa for Rent
As you enter through the front door of this La Torre luxury villa for rent, you will be lead into a hallway from where all other rooms are accessed. Double doors lead to the open plan lounge/dining room with a double height ceiling.

→ Mar Menor Luxury Villa for Rent
The open plan air conditioned living/dining room in this Mar Menor Luxury Villa for Rent is well furnished and complete with satellite TV, DVD/CD player, and central heating, making it ideal for year round breaks.

→ Luxury Villa for Rent at La Torre
The front door of this Luxury villa for rent at La Torre leads into a hallway from where all other rooms are accessed. Double doors lead to the open plan lounge/dining room with a double height ceiling.

Looking For More Information?

Make sure to explore other articles in the Article Writing category or contact us to suggest a website or a service to review.

Service Availability: Most of the services mentioned by this website are available in Australia. These include Victoria (Melbourne, Ballarat, Geelong, Bendigo, Shepparton-Mooroopna, Melton), NSW (Sydney, Newcastle, Wollongong, Orange, Central Coast, Wagga Wagga), Queensland (Brisbane, Gold Coast, Townsville, Cairns, Thuringowa, Toowoomba), South Australia (Adelaide, Mount Gambier, Whyalla), Western Australia (Perth, Albany, Port Hedland, Broom, Karratha, Mandurah, Geraldton, Bunbury), Northern Territory (Darwin, Alice Springs, Katherine), Australian Capital Territory (Canberra) and Tasmania (Hobart, Launceston).