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Blog Writing : Length of Posts

Bloggers often wonder how long a blog posting should be. Oddly most bloggers err on the side of posting overly long posts rather than posts that they may think are too short. The reality is you are better off with frequent shorter posts rather than longer posts less frequently.

Blog Writing : Length of Posts

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Bloggers often wonder how long a blog posting should be. Oddly most bloggers err on the side of posting overly long posts rather than posts that they may think are too short. The reality is you are better off with frequent shorter posts rather than longer posts less frequently.

Keep it Short and Simple

Blog postings should be relatively short (typically under 400 words). Topics that require longer postings can be and should be split over several postings rather than being in one longer blog post.

Many bloggers find that postings under 200 words are the most effective. Most online users skim content. Blog postings or web pages with too much content can overwhelm the reader and cause them to become uncomfortable or lose interest in your blog.

As a general rule you should keep your sentences short. Try to have one thought per sentence. Also try to keep your paragraphs to four sentences or less. Long paragraphs can turn off readers. You want to keep your readers on your blog as long as possible.

Make sure you write succinctly. The ability to quickly convey a point will keep your readers happy and on your blog.

How Many Posts Per Day

If you are adding short blog posts of under 150 words you will probably want to add at least 2 or 3 per day. If your blog postings are 300 or 400 words in length you can add just one or two per day.

When it comes to the frequency of postings, the more often you post the better. Again, you do not want to add posts for the sake of adding posts. Each post on your blog should meet the criteria you established for your blog. Make sure it adds value for your blog before you publish it.

If your blog postings are primarily videos or images with very little text you will want to make sure you have several postings per day. You may appear lazy to your readers if you only put one or two very short postings on your blog each day.

Not all the posts need to be from you. You can invite contributors to post on your blog. Having others write for your blog is a good way to alleviate some of the stress associated with maintaining a blog.

Keep these things in mind when you are considering the length and frequency of your blog postings.

Blogging – How Often do I Post?

Many bloggers, especially new bloggers wonder how often they should post on their blog. Do they post at a furious pace until their fingers bleed? Do they post only when the spirit moves them? The answer is somewhere in between.

Bloggers need to have a general idea of how often they plan to post. Consistency is more important than volume when it comes to posting. If you start off with great passion and post 5 or 10 postings every day for a month then suddenly lose steam your followers will recognize this and wonder if you are losing interest in your own blog. If you lose interest so will they.

How Often to Post – Gain Momentum

You are always better off gaining momentum rather than losing steam. Start off your blog by adding postings at a pace you know you can keep up with. On days that you are feeling particularly prolific you should create extra posts and save them in your admin panel without actually publishing them.

You can build a stockpile of posts that can be used on days you have nothing to say or are unable to sit down and focus on your blog at all. This is a good way to make sure that you are prepared for any unplanned writing absences.

How many posts you start off with per day will depend on your blog’s focus. If you are a corporate blog you can likely start with one very good post per day. If you have an entertainment blog you probably want at least four or five short postings per day.

What is my Starting off Point?

The best way to determine your starting off point is to look at the competition. See how often they post and how long their postings are. You do not have to duplicate their effort but you do not want to be too far below it.

You must also consider quality. Quality should not suffer for the sake of quantity. If you find that some of your posts are not good enough for your blog because you were focused on getting out extra posts you should consider scaling back a bit and sustain a volume that is comfortable for you.

The bottom line is you need to keep your blog updated and current with content but you do not want to become a slave to it. Try to find a realistic pace that can grow over time.

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