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Differentiating The Article Directory

The proven efficacy of the article directory has been provided on numerous occasions, however online marketers continue to downplay the real benefits of publishing their articles on this value added platform.

Differentiating The Article Directory

Chris writes for AlltimeInfo.com, a value added article directory, focussing upon quality for readers and publishers alike.Visit http://www.alltimeinfo.com/ to submit your articles.

With all the new technology featuring across the web, such as that of social media, web 2.0 properties and so forth, the article directory seems to have taken a back seat, whilst marketers test these new technologies. Unfortunately though many people were caught with these properties, in the well known Google slap, and much of their efforts were reduced by these actions. The article directory, or at least the professionally managed and run ones did not suffer the same fate, continually providing value to both publishers and readers.

The main benefits remain being the opportunity of establishing back links to the site in question as well as generating specifically targeted visitors to the site or promotion contained within the author’s resource box. Note the mention of the resource box, and one should remain focused upon that area to supply the link to the offer or site, many people try and drop links in the article body, which is against the published editorial guidelines of many of the article directories.

Now you may say that article directories are a dime a dozen, and so they are, however the way in which they are managed, marketed and generally conducted is the differentiating factor between the various directories. The management of the article directory is essential in keeping both the quality and the indexing at high levels, which in turn offers value to both the reader and the publisher of that specific article directory.

The marketing thereof is another aspect altogether, and is not unlike that of the online marketer building back links, link submissions and so forth. The problem is that owners of an article directory will just sit back and expect articles to come flooding in and so will the traffic, this is a mistake and a more proactive role must be taken in the branding and marketing of the directory in question.

So why would you want to use an article directory? The answer is pretty straight forward, and it concerns building the authority of your site and ‘name’ on the internet. The number of back links has been proven to have a direct effect upon the level of authority that the search engines place upon a site which will affect the rankings within the search engine results pages too. This in turn affects the amount of traffic that a site can attract based upon what is termed as a natural search engine optimization source. Therefore the links being acquired from the article directory will certainly have an effect upon these results.

The article directory has also been proven as a value added source of links, as described above, as well as a great source of traffic for targeted visitors. People that are not interested in the product or service offering that is being described within the article will not waste your or their time on your site.

Related Articles


Using The Article Directory Correctly
The article directory is a dime a dozen lately, and although you would do well to submit your article to the various directories, you should in fact focus on the ones that will give you the best exposure, and therefore the most possible traffic to your site or offer that you are presenting within your submission.

Putting The Article Directory To Work
A proven marketing tool that has a number of benefits, for both online and off line marketing purposes is that of the article directory, and can be leveraged to provide great exposure for products and services presented by the savvy marketer.

Using The Article Directory For Your Business
The article directory can form the basis of a partnership with you and your online business from a couple of perspectives, this can be from a link building strategy or via the access of content for your website.

Benefitting Via The Article Directory
The article directory offers an invaluable benefit to the online entrepreneur, when used professionally and correctly for marketing their products or services on the internet.

Making The Most Of Your Article Directory Submission
If you are using article directory submission as a form of marketing for your business, products, services or even affiliate sales and marketing purposes, then you will know that this can in fact be a valuable business tool at extremely cost effective levels, there are some issues though that can maximise your efforts.

Looking For More Information?

Make sure to explore other articles in the Article Writing category or contact us to suggest a website or a service to review.

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1 Comment

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