It has become a recommendable practice to write long blog posts and link the subtopics below the fold from the links at the top of the page. This will not hurt your search engine placement.

How to Improve Search Engine Placement of Long Blog Posts

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Some people hesitate if it is appropriate to write long blog posts and get both fervent readership and improve search engine placement. This is a challenge that can be eased with search engine optimization methods and some knowledge of search engine algorithms.

Long Blog Posts and Articles

In both web copies and blog posts, depending on the service or code that you use, it is possible to improve the huge amount of textual content into a search engine friendly and user friendly content.

Some believe that the shorter a post is, the better it can rank in search engines and the more enthusiast readers will complete reading of such posts. On the other hand, as some authors have written long blog posts without optimizing them, this false belief can still be heard that one should not write long posts or web copies.

Because of such statements, many people refrain from writing long textual content. As a matter of fact, sometimes you need to write a longer content so that you can convey the meaning you have in mind fully.

Because a long blog post reduces the keyword weight, some people may think that the content should be short to add to the importance of the keywords. So, they recommend others not to go for longer posts to improve search engine placement for their keyphrases.

Because of all these misconceptions, a solution should be sought to create the content size that is optimal. I still believe extended text could be OK if you follow certain criteria.

How to Improve Search Engine Placement at Long Blog Posts

First of all, like at any other textual content instances, conduct some keyword research and use the selected ones at title, headings, first paragraph, last paragraph, middle of the text, alt tags, and meta description in a moderate manner.

Divide a comprehensive topic into several subtopics. For each section, consider its own keyphrases that re inter-related. Google knows named anchors as subdivisions of the same page and provides a search snippet beginning by the phrase “Jump to”. This is exactly under the title in the search engine result page. If people click on this link, they will go directly to that particular section of a page that contains the keyword they are looking for.

Because of such named anchors and subtopic sections at your pages with long blog posts, articles, etc, chances of a page getting ranked for several keywords increases. So, there are other factors involved that could help to improve search engine placement of a page like this. It is not only the keyword weight.

Potential Pages with Long Content

Apart from the topics that require extensive explanation, there are some other pages at a site/blog that can be written this way. Such pages are:

About Us: You can link from the top of the page to various people in charge at your company at the same page down the fold.

FAQ: You can write a list of various questions people may have at your niche and link them to their answers down the page.

Help: To help your site visitors learn more about certain topics or how to look for certain information, participate at your social community, etc, list questions and link them to the answers at the same page.

Contact Us: There are different reasons for the people to contact you. At a company, there could be different people in charge to answer each of those questions. Provide links to each of them with their contact info at the same page.

If you follow all such guidelines, both human readers will like it and read it all and search engines will assign higher search engine placement to that particular page.

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