7Books

Books, Culture and Society

Increase Your Conversion With Effective Sales Letters

Writing a letter, specifically a sales letter, can help increase your conversion. This article shares letter writing tips that will enable you to create effective sales letters for your business.

Increase Your Conversion With Effective Sales Letters

Karen Winton is proud of her writing skills. Start writing sales letter with less difficulty. Follow: http://www.dp-db.com/fast-food-copywriting. Learn how to make your writing bring in money. See: http://www.dp-db.com/the-copywriting-crash-course.

Effective sales letters can help you entice more people to make a purchase from your biz. If you follow the letter writing tips and bear in mind the facts shared below, you can increase your conversion rates as the tips will teach you how to make letters that work:

An Overview

Think of the letters to be like sales people who talk on your behalf, informing the readers or the site visitors all about your products or your services, what the features and benefits are, the prices, and so on. When writing a letter that follows Internet marketing guidelines, you can expect to come up with something that elicits positive responses or actions from the people e.g. they’ll sign up for the service, they’ll make purchases, etc. Effective sales letters not only promote your biz, products, or services, but also tell potential customers why your business is important and what it’s there for. You can send the missives by e-mail, direct mail, or publish them on the first page of your website.

Common Pointers

There are various letter writing tips that you can apply to increase your conversion. Here are some of the most common:

When writing a letter, the very first thing you’ll have to think about is the head line. It should immediately get the attention of people in a positive way; to be specific, it should mention about the solution to a specific problem e.g. ‘How To Protect Your Furry Friend From Fleas’. It is best to not go over 50 words when creating your headline. Keep in mind that head lines are important components of effective sales letters. They should be made interesting and attention grabbing to the target audience.

Considered as the some of the best ingredients of the letters that really increase your conversion are the actual features and benefits of the services or the products you are offering. Part of letter writing tips is for you to present the benefits and the features in bullet form so that the people can more easily see them and learn what the products or the services can bring them. Taking the previous headline as an example, for instance, you can list down features such as: easy to apply, safe to use, etc, and benefits such as: ‘now your dog will stop scratching’, ‘protect your doggie from itchy flea bites and non stop scratching’. Remember that benefits are more important than the features, so highlight the benefits more.

Other components of effective sales letters that you should apply whenever you’re writing a letter include: actual positive client testimonials, a cash back guarantee (as long as you’re sure of the effectiveness of what you’re offering); among others.

Related Articles


Creating Effective Sales Letters That Help Make More Sales: The ABCs
Effective sales letters do not only advertise your product - they also entice more people to check out what you're selling or offering. This article will teach you to make more sales through writing good ads or letters.

Sales Letter Copywriting – 6 Top Tips to Write Letters that Can Boost Your Sales
Writing an effective sales letter is indeed one of the factors that can help you boost your sales online. However, writing a sales letter is not just about writing one letter and sending them to as many people as you can. Of course, it should be more than that.

What Makes Successful Sales Letters?
If there is one thing in common among the top internet marketers is that they rely on well crafted sales letters. A sales letter is the key to their success because it will be the one which will convince the visitor to buy the product or to perform other things. It is the one that connects the internet marketer to his customers and help them make the right decisions.

Increase Your Revenue – Become an Outstanding Sales Copywriter
The responsibility of being a Sales copywriter is pretty intense. The words you put together and the way your copy "flows" can define if a product sells or not. Having this burden on your shoulders (or on your fingers, in this case) can be very stressful. However, if you know what you are doing the profits will be big not only for the company but also for the copywriter - you!

Facts about Designing Unique Internet Sales Letters (Part 1)
A unique sales letter has many benefits, but unique keyword content and increasing targeted traffic, to your website, are just two of them. Once traffic arrives, a great sales letter should do its job, but where do you start? Below is a system for building web copy that sells like a clone of your best sales person.

Looking For More Information?

Make sure to explore other articles in the Article Writing category or contact us to suggest a website or a service to review.

Available In AustraliaService Availability: Most of the services mentioned by this website are available in Australia. These include Victoria (Melbourne, Ballarat, Geelong, Bendigo, Shepparton-Mooroopna, Melton), NSW (Sydney, Newcastle, Wollongong, Orange, Central Coast, Wagga Wagga), Queensland (Brisbane, Gold Coast, Townsville, Cairns, Thuringowa, Toowoomba), South Australia (Adelaide, Mount Gambier, Whyalla), Western Australia (Perth, Albany, Port Hedland, Broom, Karratha, Mandurah, Geraldton, Bunbury), Northern Territory (Darwin, Alice Springs, Katherine), Australian Capital Territory (Canberra) and Tasmania (Hobart, Launceston).

Tell us what you think!

Please note: comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.