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Opportunities in Freelance Writing: 2 Ways to Land Lucrative Holiday Writing Jobs

Right after Labor Day is the time to start marketing for those lucrative holiday writing gigs - for, they are the very thing that can beat the competition and fill up your calendar with work heading into next year. Following are two ways to get clients to hire you during the holiday season - and beyond.

Opportunities in Freelance Writing: 2 Ways to Land Lucrative Holiday Writing Jobs

For more info on how to land freelance writing jobs during the lucrative holiday season, check out the freelance writer’s fall marketing tutorial at http://inkwelleditorial.com/freelance-writing-fall-marketing-tutorial-how-to-land-more-writing-jobs. It’s free — and it works!

The end of summer holiday (Labor Day) has come and gone, fall has just arrived and the holidays are upon us.

This is the way you have to think if you want to take advantage of opportunities in freelance writing. You don’t get a breather between Labor Day and Thanksgiving. Now is the time to start marketing for those lucrative holiday writing gigs – for, they are the very thing that can beat the competition and fill up your calendar with work heading into next year.

Following are two ways to get clients to hire you during the holiday season – and beyond.

1. Think Ahead for Prospects: Like you, prospective clients are busy running their business. They’re so busy taking care of day-to-day tasks that they barely have time to think ahead. Hence, by the time they get around to thinking about doing a holiday newsletter, brochure, article marketing campaign, etc., it’s either too late or almost too late.

You can help them to think ahead. Imagine if someone offered you a week’s worth of blog posts, or a “holiday article marketing campaign” and all you had to do was sign on the dotted line. If you could afford it, wouldn’t you go for it?

I know I would! And a lot of prospects out there will too, which brings us to the next point . . .

2. Offer “Campaigns/Packages,” Not One-Hit Wonders: When you market, always think long term. The holidays are an ideal time to offer package deals that lead to long-term work, not a one-off writing job.

So, offer holiday and post holiday content. What’s the next major holiday after Christmas/New Year’s? Valentine’s Day.
So offer prospects an article marketing campaign or blog posting series that can take them “seamlessly through the New Year and into spring, stabilizing sales and generating leads on auto pilot.”

See what I mean?

I have a few clients that I’ve been doing just this type of writing for for almost two years now. And remember, I only started SEO writing in 2007. Clients who give you ongoing work are your bread and butter. So when you market for freelance writing jobs, seek to develop this type of client base.

Give Concrete Ideas: Instead of offering a “blog posting series” or an “article marketing campaign, give clients concrete topics on which you can blog about. You don’t have to write full posts or articles, of course, but give concrete ideas of campaigns.
For example, as it’s the holidays, you could say something along the lines of:

“We can create a “12 days of Christmas” campaign, or a “Wish List for New Year’s” campaign for your blog. It’ll keep readers coming back for more, putting your holiday marketing efforts on auto pilot. We can also manage the social media aspect of any content we create for you, sending it out to Twitter, Facebook and other popular social media sites – all for one low price.”

This assumes, of course, that you offer social media account management.

As you can see, landing freelance writing jobs during the hectic holiday season is not hard, it just takes being proactive. Now start marketing to make it a very happy — and profitable — season for you.

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