To blog or not to blog? For Social Change agents, that is no longer the question. To address this resistance and to help you think about getting started, we provide you with the Top 10 Reasons why Social Change agents should blog.

Social Change Agents…To Blog or not to Blog?

Marianne Winters is a leader in the movement to address sexualized violence and create a movement that is inclusive, responsive and proactive. She offers nonprofit marketing and design at Graphix for Change and is a consultant and trainer for Praxis for Change. http://www.graphixforchange.com

In our work with leaders of non-profit organizations and public service groups, our job is to help them bring about social change by utilizing the tools available on the internet. So, eventually, the conversation will come up about a blog. Usually, for those who have not yet begun to blog, they wrinkle their face, or make some other not so subtle non-verbal sign of resistance. To address this resistance and to help you think about getting started, we provide you with the Top 10 Reasons why Social Change agents should blog.

1. It’s not just for amateurs with too much time on their hands. Blogging got a bad rap when too many people started blogging their brains out without citations, research, or letting facts get in the way of a good punch line. Now blogs are being used as a serious way to get your point across and to promote an organization’s mission.

2. Leaders need followers. Think of your blog as your leadership platform, as your way to reach your organization’s audience with your message.

3. It helps your reflect on your work and stay focused. Writing a blog entry requires that you clarify your position on something, that you think about what you want the public to know, and how you hope they will act with regard to your issue.

4. Organizations are the experts. Blogging helps you build your expert status. Eventually your name and organization will become recognized as a key mover on your issue.

5. If you don’t join the conversation, you won’t be in it. Because of the explosion of social media, there are folks out there talking about your issues. Make sure that your perspective is out there through a blog, otherwise, the conversation could go down another path.

6. Public visibility attracts money. Blogging will help you become known to potential donors, funders, and supporters.

7. Dialogue on an issue is healthy. When people are reading and responding to your blog posts, it generates fresh and dynamic debate. This helps move your work forward.

8. Blog a shout out – have a friend forever. If you appreciate what someone has done – a reporter, legislator, board member, give them praise through your blog. This will resonate not only with the person you thank, but will let the rest of the world know that you appreciate the efforts of your community.

9. The world needs to hear what you have to say – plain and simple. What if the world were a person and asked the question – How would you have me change? Your blog can provide the instructions.

10. Blogging is easy, fun, and free.

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